personal project

Flatbush

brand, web, mobile & front-end

E-commerce platform showcasing hip-hop apparel.

A bold and deliberately minimal identity serves as the cornerstone of a constantly updating platform.

Red
#E22625
Black
#000
Gray
#C4C4C4
White
#FFF

The minimalistic nature of the grid structure coupled with bold typography and colour allows for content to be king and interaction points clearly visible.

Categories

Category views are designed to provide the user with desired content while still allowing for further custom searches and filtering.

Team

Brands are able to customise their brand pages allowing for an engaging branded experience on the flatbush platform.

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